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For moms who feel stuck in their bodies, exhausted on repeat, and anxious about the example they’re setting.

It’s time to fall in love with yourself again.

Does any of this sound familiar?

  • You keep promising yourself you’ll get it together next week—but the follow-through never lasts.

  • You’re terrified your kids are absorbing your body image issues—and you don’t want them growing up the way you did.

  • You know your health is slipping and the “wake-up call” is coming… but you feel overwhelmed and stuck at the starting line.

I get it, and I got you.

This isn’t about willpower. It’s about finally having a plan that works for your life.

I’m Hillary Joy—Fitness & Lifestyle Coach, BS, CSCS®.

I help moms rebuild trust with their bodies and follow through without guilt, shame, or extremes.

Getting in shape after kids isn’t just harder—it’s different.

  • You don’t have hours to spend in the gym.

  • You don’t want your kids growing up watching you obsess over calories and “starting over” every Monday.

  • You’re tired of doing random Instagram workouts and tracking food, only to feel stuck again by the weekend.

That’s exactly why I created Brain Before Body™—so you can finally get in shape without punishing your body, counting every bite, or running on motivation fumes.

You belong here. You’re not broken. And you’re not behind. ♡

Here’s what no one tells you…

You’re not lazy.

You’re not broken.

And you’re not the only one who feels overwhelmed, exhausted, and out of control around food.

But trying to “do better” without understanding what’s driving your behavior is like trying to fix a leaky faucet with a vision board.

You don’t need another detox tea.

You don’t need to eat cleaner.

You simply need a way to rewire your habits from the inside out.

That’s what Brain Before Body™ is built to do.

  • I found myself

    “I didn’t recognize myself anymore. I wasn’t showing up in my life—I was basically surviving. Now I move my body, wear clothes I actually like, and genuinely smile when I see myself in pictures. I finally feel like me again.”

  • No more guilt, no more spirals

    “I used to be ‘good’ all day and lose it at night—then cry in the pantry and promise to do better tomorrow. Hillary helped me stop the shame-spiral and actually listen to my body. I eat what I plan. I stop when I’m full. I don’t punish myself anymore.”

  • My kids see a different Mom now

    “I grew up watching my mom hate her body—and I realized I was doing the same thing in front of my daughter. Now she sees me lifting weights. Laughing in pictures. Eating without drama. That shift changed everything.”

  • This Is the First Thing I’ve Ever Stuck With

    “I’ve quit every challenge, every plan, every app I’ve ever tried. I thought I just wasn’t the kind of person who could be consistent. This is different. I’m showing up. I’m stronger. I don’t negotiate with myself anymore—and that confidence is something I’ve never felt before.”

Brain Before Body™

A fitness method that finally puts your mind in the driver’s seat—so your body can follow.

If you’ve ever felt like your brain is working against you—sabotaging your plans, triggering cravings, convincing you to quit—you’re not wrong. That’s exactly what it’s doing.

But it’s not personal. It’s neurological.

Brain Before Body™ is a 4-month private coaching experience where we stop treating your lack of consistency like a character flaw, and start treating it like the solvable, rewire-able pattern it is.

We’ll rebuild your relationship with food, movement, and self-discipline by changing your thoughts first—because your habits will always follow your beliefs.

What you’ll walk away with:

  • A sustainable routine built for your worst days, not your best

  • Strength training that fits into real mom-life, not fantasy schedules

  • A food strategy that includes pizza, vacations, and Friday night ice cream

  • Confidence in your body—and trust in your follow-through

  • A completely new identity: a woman who finishes what she starts

This isn’t another program to “try.” This is the last one you’ll ever need.

3 Steps to Lasting Change

Step 1: Talk to someone who gets it.

We’ll meet for a free call where you can be 100% honest—no judgment, no pressure, just clarity.

Step 2: Get a Plan That Works on Your Worst Days

Not a reset. Not a macro split. A doable, brain-based routine built around your real life, not your ideal one.

Step 3: Follow Through Without Falling Apart

With coaching support, mindset tools, and emotional safety, you’ll finally become a woman who finishes what she starts.

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